Article by the World Economic Forum: The rise of Generation Restoration and youth ecopreneurship

  • Sparked by a formidable sense of purpose, urgency and need for action, a new generation of young people are putting the planet’s health at the heart of their businesses.
  • These young ecopreneurs are collectively known as Generation Restoration and are coming together to restore our natural world.
  • This youth-led movement shows the power and ability of an environmentally-savvy generation to bring about real, concrete change towards a healthy planet.

Florent Kaiser

Executive Director, Global Forest Generation

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